The 20 Ps of marketing : a complete guide to marketing strategy / David Pearson.

Pearson, David J., author

London : KoganPage, 2014.

xx, 316 pages : illustrations (black and white) ; 24 cm

Includes bibliographical references and index.

Specialized.

'The 20 Ps of Marketing' provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps.

9780749471064 (pbk)
0749471069

658.8'02

English

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