The curve : turning followers into superfans / Nicholas Lovell.

Lovell, Nicholas, author

New [edition].

London : Portfolio Penguin, 2014.

xii, 253 pages : illustrations (black and white) ; 20 cm

Previous edition: 2013.
Includes bibliographical references and index.

Specialized.

'The curve' means accepting that millions of people now expect your product for free - because a small number of high spenders are enough to build a profitable business. In games, free is the norm, but some fans now spend thousands of dollars while playing a single title. That means the focus is no longer how many units you can sell. It is how you can satisfy those users who are happy to pay for things they value. 'The curve' shows you how to forge relationships with your biggest fans and sustain long-term success.

9780670923212 (pbk)
0670923214

658.4'012

English

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