Obsolete : how change brands are changing the world / Chris Baker.

Baker, Chris, author

London : Bloomsbury Business, 2024.

304 pages ; 24 cm

If we moved just 1% of spending to brands that are making a positive impact on our planet, this would amount to $700 billion every year. And the good news is that it's already happening. A rising tide of 'Change Brands' are emerging across the world and acting as powerful catalysts to tackle some of the biggest problems facing humanity. These 'Change Brands', such as Tony's Chocolonely, Oatly, Vinted, and Liquid Death, are putting legacy brands under pressure by winning consumers' hearts, minds and their spending. As this movement gathers pace, many legacy brands and business models will be in danger of becoming obsolete in the next decade if they don't radically reconsider how they do things. 'Obsolete' showcases the major impact these 'Change Brands' are already having and why this is only set to grow.

9781399416658 (hbk)

658.4083

HD60

658.4083

English

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