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The business of brands

Miller, Jon, 1971-2004
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Main title:
The business of brands / by Jon Miller & David Muir.
Author:
Miller, Jon, 1971-Muir, David, 1971-
Imprint:
Chichester ; Hoboken, N.J. : John Wiley & Sons, 2004.
Collation:
xvi, 270 p. : ill. ; 24 cm.
Notes:
Formerly CIP.Includes bibliographical references and index.
ISBN:
04708625999780470862599
Dewey class:
658.827
LC class:
HD69.B7
Language:
English
Subject:
Brand name productsBrand name products -- MarketingBrand name products -- ManagementValue added
BRN:
963282
Electronic access:
http://www.loc.gov/catdir/description/wiley042/200405%203025.htmlhttp://www.loc.gov/catdir/toc/wiley041/2004053025.html
Bookmark link:
https://aberdeencity.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=963282

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Total copies: 1

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