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Brand asset management : driving profitable growth through your brands

Davis, Scott M., 1964-2002
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Main title:
Brand asset management : driving profitable growth through your brands / Scott M. Davis.
Author:
Davis, Scott M., 1964-
Imprint:
San Francisco, Calif. : Jossey-Bass ; [Chichester] : [Wiley], 2002.
Collation:
xvi, 265 p. : ill. ; 23 cm.
Notes:
Originally published: 1999.
ISBN:
07879639419780787963941
Dewey class:
658.827
Language:
English
Subject:
Brand name products -- United StatesProduct management -- United States
BRN:
963279
Bookmark link:
https://aberdeencity.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=963279

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Remove Brand asset management : driving profitable growth through your brands from your current listSave Brand asset management : driving profitable growth through your brands to your current list

Total copies: 1

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