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Glossaryof marketing terms

Hart, Norman A. (Norman Arthur), 1930-1987
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Main title:
Glossaryof marketing terms / Norman A. Hart, John Stapleton.
Author:
Hart, Norman A. (Norman Arthur), 1930-Stapleton, John, 1938-Institute of MarketingCAM Foundation
Edition:
3rd ed.
Imprint:
London : Heinemann on behalf of the Institute of Marketing and the CAM Foundation, 1987.
Collation:
ix,225p ; 22 cm.
Series title:
The Marketing series
Notes:
Previous ed., 1981.
ISBN:
04349185989780434918591
Dewey class:
658.800321
LC class:
HF5412
Language:
English
Subject:
Marketing -- Dictionaries
Index terms:
Marketing Encyclopaedias
BRN:
934285
Bookmark link:
https://aberdeencity.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=934285

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