Crowdfunding : the corporate era
Marom, Dan, 1979-2015
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Crowdfunding is powerful because it transcends finance; the mechanism is a vehicle for marketing, innovation, market validation, sales, intrapreneurship - functions that are essential to the survival of all businesses, large or small. While crowdfunding was originally seen as a mechanism for entrepreneurs to raise capital for startups, we are now seeing how it can be used by multinational companies to transform their operations. This book will show you how innovative global corporations have started to use crowdfunding, and how your business might also benefit.
Main title:
Crowdfunding : the corporate era / Dan Marom, Richard Swart & Kevin Berg Grell.
Author:
Imprint:
London : Elliott and Thompson, 2015.
Collation:
288 pages ; 22 cm
Audience:
Specialized.
ISBN:
9781783961610 (pbk)9781783961627 (ebook)1783961619
Dewey class:
658.1'5224658.15224
Language:
English
Subject:
BRN:
903853
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