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The 20 Ps of marketing : a complete guide to marketing strategy

Pearson, David J.2014
Books
'The 20 Ps of Marketing' provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps.
Author:
Imprint:
London : KoganPage, 2014.
Collation:
xx, 316 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780749471064 (pbk)0749471069
Dewey class:
658.8'02
Language:
English
BRN:
899580
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