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Branding : [brand strategy, design and implementation of corporate and product identity]

Vaid, Helen2003
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Main title:
Branding : [brand strategy, design and implementation of corporate and product identity] / Helen Vaid.
Author:
Vaid, Helen
Imprint:
London : Cassell Illustrated, 2003.
Collation:
192 p. : col. ill. ; 24 cm.
Notes:
Subtitle from cover.
ISBN:
18440303779781844030378
Dewey class:
658.827658.82721
Local class:
658.827
Language:
English
Subject:
Brand name productsBrand name products -- ManagementTrademarksTrademarks -- Management
BRN:
468622
Bookmark link:
https://aberdeencity.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=468622

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Total copies: 1

Availability by location
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