Click [electronic resource] : How to Make What People Want

Knapp, Jake2025

eAudioBook

Find it!
Remove Click [electronic resource] : How to Make What People Want from your current list Save Click [electronic resource] : How to Make What People Want to your current list

Summary

Brought to you by Penguin.Every big project – whether it’s technology, sneakers or a neighbourhood café – requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making?As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.Building on their bestselling book Sprint, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:-defining the basics of a project-differentiating it from the competition-choosing the best approach-and proving your strategyCompressing six months of strategy development into just two days, Click will help any team start successful new projects, quickly.© Jake Knapp and John Zeratsky 2025 (P) Penguin Audio 2025