Business beyond borders : stories, tales and lessons learned from working in 100 cultures around the world
Foster, Dean Allen2025
Books, Manuscripts
The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in day-to-day work. Recognise and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance. 'Business Beyond Borders' explains culture through the real-life stories of the author, resonating and bringing the cultural challenges inherent in global work to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Brazilians in Rio de Janeiro, from out-running an earthquake during a keynote presentation in Mexico City, to losing a government 'handler' in Beijing, each of the stories illustrates a critical cultural issue that global managers need to understand today.
Main title:
Author:
Foster, Dean Allen, author
Imprint:
London : John Murray Business, 2025.
Collation:
288 pages ; 24 cm
ISBN:
9781399822275 (hbk)
Dewey class:
650.1
LC class:
HF5718
Local class:
650.1
Language:
English
BRN:
4276521
Bookmark link:
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