Inventology [electronic resource] : How We Dream Up Things That Change the World
Kennedy, Pagan2016
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A businessman struggles with his luggage at an airport and pioneers the wheeled suitcase. An engineer watches people using walkie-talkies and dreams up the mobile phone. A printer is frustrated by his unpredictable inks and creates the Pantone colour system.Why were these particular people able to identify a problem, and how did they discover the solutions that everyone else missed? Where exactly did their great ideas come from, and how did they go about making them a reality?In pursuit of answers, Pagan Kennedy has spent her career examining the creative process, interviewing inventors and engineers, scientists, psychologists and economists in a bid to understand how we create. In Inventology Kennedy collects their wisdom and explores a series of landmark inventions, taking us through the processes by which we have come to dream up new products and technologies, and conceived solutions to 'impossible' problems.A must-listen for anyone who is curious about imagination, design and innovation, Inventology will inspire and entertain, and will show you how to become more creative.
Author:
Imprint:
[Place of publication not identified] : Bolinda audio, 2016
Collation:
1 online resource (1 audio file)
ISBN:
9781489345424
Language:
English
Subject:
BRN:
4199659
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