Strategic storytelling : why some stories drive your success at work but others don't
Sharma, Anjali2022
Books, Manuscripts
In today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick. Yet, while all stories can move people to take action, storytelling isn't a one size fits all. Anjali Sharma introduces leaders and ambitious influencers to the who, why and how of strategic storytelling in business, enabling them bring about change and drive corporate success by telling exactly the right story in the right way.
Main title:
Author:
Sharma, Anjali, author
Imprint:
London : Nicholas Brealey Publishing, 2022.
Collation:
256 pages ; 22 cm
ISBN:
9781399804738 (pbk)
Dewey class:
658.45
LC class:
HD30.3
Local class:
658.45
Language:
English
BRN:
3179254
Bookmark link:
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