Skip to main content
Thumbnail for Winning with IP : managing intellectual property today ; value and growth from ideas and improvements

Winning with IP : managing intellectual property today ; value and growth from ideas and improvements

Jolly, Adam2022
Books
Intellectual property has a powerful impact on growth for those who integrate it into their business model. Drawing on the knowledge and experience of 20 top-level IP performers, including the innovation support team at the European Patent Office, this book reports on how IP is being used post-pandemic to create tech solutions, pick up the latest thinking, take a competitive lead, negotiate the best deal, knock back any challengers and open up a path to breakthrough growth. It gives a series of lessons and insights about how today’s winners are lining up their IP to transform early-stage ideas and technologies into assets around which competitive business models can be designed.
Author:
Jolly, Adam, editor
Imprint:
Novaro Publishing 2022
Collation:
143 pages ; 23 cm.
ISBN:
9781739864002 (pbk)
Dewey class:
346.048
Local class:
346.048
Language:
English
BRN:
3084032
View my active saved list
0 items in my active saved list