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Thumbnail for Brand Naming [electronic resource] : The Complete Guide to Creating a Name for Your Company, Product, or Service

Brand Naming [electronic resource] : The Complete Guide to Creating a Name for Your Company, Product, or Service

Meyerson, Rob2021
eBook
You don’t have a brand—whether it’s for a company or a product—until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn:-What makes a good (and bad) name-The step-by-step process professional namers use-How to generate hundreds of name ideas-The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Imprint:
[Place of publication not identified] : Business Expert Press, 2021
Collation:
1 online resource (1 text file)
ISBN:
9781637421567
Language:
English
BRN:
3066566
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