Persuasion Code : How Neuromarketing can help you persuade anyone, anywhere, anytime
Morin Christophe2018
Books, Manuscripts
Building on nearly two decades of research on the effect of advertising and sales messages on the human brain, Dr. Christophe Morin and Patrick Renvoise offer the first comprehensive model of persuasion based on the lastest research in neuroscience, media psychology and behavioural economics.
Main title:
Author:
Morin Christophe, authorRenvoise, Patrick, author
Imprint:
New Jersey : John Wiley and Sons Ltd , 2018.
Collation:
332 pages : illustrative ; 24 cm.
Notes:
Includes index and bibliographical references.
ISBN:
9781119440703 (hbk)
Dewey class:
658.8
Local class:
658.8
Language:
English
Subject:
Index terms:
Persuasion (Psychology)
BRN:
2618633
Bookmark link:
More Information: