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How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals

Westwood, John, 1947-2019
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A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan. This book provides a step-by-step guide to formulating a successful marketing plan.
Main title:
How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood.
Author:
Westwood, John, 1947-, author
Edition:
Sixth edition.
Imprint:
London : KoganPage, 2019.
Collation:
ix, 177 pages : illustrations (black and white) ; 22 cm.
Series title:
Creating successCreating success series
Notes:
Previous edition: 2016.
Audience:
Specialized.
ISBN:
9780749484835 (pbk)
Dewey class:
658.802
LC class:
HF5415.13
Local class:
658.802
Language:
English
Subject:
Marketing -- PlanningBusiness report writingBusiness and Management
BRN:
2472386
Bookmark link:
https://aberdeencity.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=2472386

Find it!
Remove How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals from your current listSave How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals to your current list

Total copies: 1

Availability by location
Place reservation for How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals
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