Customer-driven transformation : how being design-led helps companies get the right services to market
Heapy, Joe2018
Books, Manuscripts
Transform your company's value proposition by using design thinking to instigate organisational change and creating winning services with this actionable guide.
Main title:
Customer-driven transformation : how being design-led helps companies get the right services to market / Joe Heapy, Oliver King, James Samperi.
Author:
Imprint:
London : KoganPage, 2018.
Collation:
224 pages ; 24 cm
Audience:
Specialized.
ISBN:
9780749483012 (pbk)
Dewey class:
658.406
LC class:
HD58.8
Local class:
658.406
Language:
English
BRN:
2248703
Bookmark link:
More Information:
