Disruptive selling : a new approach to sales, marketing and customer service
Maes, Patrick2018
Books, Manuscripts
The heyday of the classic sales force is over. Customers lead mobile and online lives and consider sales visits intrusive and a waste of their precious time. Successful companies use disruptive concepts to engage with the empowered customer. Sales, marketing and customer service need to be overhauled. Marketing automation and CRM tools have become key to survival. 'Disruptive Selling' helps companies to transform to the new age of selling. This is a book for directors, managers and entrepreneurs. You'll need a blank sheet of paper: it's a fresh start to keep up with the new realities of today.
Main title:
Author:
Maes, Patrick, author
Imprint:
London : KoganPage, 2018.
Collation:
208 pages ; 24 cm
ISBN:
9780749482343 (pbk)
Dewey class:
658.81
LC class:
HF5438.4
Local class:
658.81
Language:
English
Subject:
BRN:
2198130
Bookmark link:
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