B2B marketing strategy : differentiate, develop and deliver lasting customer engagement
Taylor, Heidi (Marketing consultant)2018
Books, Manuscripts
What is the role and purpose of B2B marketing in today's commercial environment? This guide debunks many of the myths that are currently dominating the B2B marketing landscape with practical advice and a new methodology for developing your strategy.
Main title:
Author:
Imprint:
London : KoganPage, 2018.
Collation:
xi, 200 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780749481063 (pbk)
Dewey class:
658.804
LC class:
HF5415.1263
Local class:
658.8
Language:
English
BRN:
2117998
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