Innovative B2B marketing : new models, processes and theory
Hall, Simon2017
Books, Manuscripts
This is a clear, practical guide that demystifies modern aspects of B2B marketing, including new marketing models, processes and thought leadership pieces.
Main title:
Author:
Hall, Simon, author
Imprint:
London : KoganPage, 2017.
Collation:
286 pages ; 24 cm
Audience:
Specialized.
ISBN:
9780749480806 (pbk)
Dewey class:
658.8
LC class:
HF5415.1263
Local class:
658.8
Language:
English
BRN:
1950588
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