Brand intimacy : a new paradigm in marketing
Natarelli, Mario2017
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From Adidas to Apple, Calvin Klein to New Balance, we love our brands. We have emotional connections that go deep. Advancements in branding, technology and the science of making decisions are at the centre of a shift that has profound implications in marketing and consumer behaviours. 'Brand Intimacy' speaks to the essential relationship between a person and a brand that transcends purchase, usage and loyalty. Written by experienced marketers and backed by extensive research, this title delivers on a new outlook of marketing for businesses of all sizes and consumers alike.
Main title:
Brand intimacy : a new paradigm in marketing / Mario Natarelli & Rina Plapler.
Author:
Natarelli, Mario, authorPlapler, Rina, author
Imprint:
[Long Island City] : Hatherleigh Press, [2017]©2017
Collation:
xii, 244 pages : illustrations (black and white, and colour) ; 24 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781578266852 (hbk)
Dewey class:
658.827
LC class:
HF5415.1255
Local class:
658.827
Language:
English
BRN:
1939968
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