Purple cow : transform your business by being remarkable
Godin, Seth2005
Books, Manuscripts
This is a book about what it takes to create and sell something remarkable. It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place.
Main title:
Purple cow : transform your business by being remarkable / Seth Godin.
Author:
Imprint:
London : Penguin, 2005.
Collation:
x, 144 p. : ill. ; 20 cm.
Notes:
Originally published: U.S.: Portfolio, 2003; London: Michael Joseph, 2004.Includes index.
ISBN:
9780141016405 (pbk)
Dewey class:
658.8
Local class:
658.8
Language:
English
Subject:
BRN:
1442613
Bookmark link:
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