Market research in a week
Bartkowiak, Judy2016
Books, Manuscripts
Find it!
Providing a basic introduction to the skill of market research covering issues such as planning, types of research and analysing survey results, this book is written for marketing and sales staff and anyone who wants to understand the importance of market research in business life.
Main title:
Market research in a week / Judy Bartkowiak.
Author:
Bartkowiak, Judy, author
Edition:
New edition.
Imprint:
London : Teach Yourself, 2016.
Collation:
124 pages : illustrations (black and white) ; 20 cm
Notes:
Previous edition: 2012.Includes bibliographical references.
ISBN:
9781473608023 (pbk)
Dewey class:
658.83
LC class:
HF5415.2
Local class:
658.83
Language:
English
BRN:
1438352
Bookmark link:
More Information: