How cool brands stay hot : branding to generation Y and Z
Bergh, Joeri van den, 1971-2016
Books, Manuscripts
'How Cool Brands Stay Hot' reveals what drives generation Y (13-29 year-olds) and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'.
Main title:
How cool brands stay hot : branding to generation Y and Z / Joeri van den Bergh, Mattias Behrer.
Author:
Bergh, Joeri van den, 1971-, authorBehrer, Mattias, author
Edition:
Third edition.
Imprint:
London : KoganPage, 2016.
Collation:
312 pages ; 24 cm
Notes:
Previous edition: 2013.
ISBN:
9780749477172 (pbk)
Dewey class:
658.827
LC class:
HF5415.332.Y66
Local class:
658.827
Language:
English
Subject:
BRN:
1111486
Bookmark link:
More Information: