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The 20 Ps of marketing : a complete guide to marketing strategy

Pearson, David J.2014
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'The 20 Ps of Marketing' provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice w...
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The 20 Ps of marketing : a ...

Pearson, David J.2014
View availability for The 20 Ps of marketing : a complete guide to marketing strategy
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